Search Engine Optimisation (SEO) – What Is It and Why Do I Need It
Search engine optimisation (SEO) is the action of optimising a web site by improving internal and external elements in order to increase the traffic that is driven to a website from search engines. Sites that consider and use SEO vary massively; some having a highly specialised focus, whilst others have more generalised content. Optimising a web site for search engines involves looking at many unique elements of a site and search engine optimisation consuktants will often need to work in collaboration with website designers, since so many of the elements that they work with...
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